By attending those fab Bubble New York boutique trade shows, I’ve gotten to know Bethany Scott Herwegh, the clever mom/designer (who herself was reading Vogue by age 7) behind our newest sponsor Georgie World. Bethany (who has two sons) launched Georgie World in 2006 in response to the lack of cool threads for little guys; like other moms she noticed all the boys at the playground were wearing the same boring basics. With Georgie World, Bethany has hit the nail on the head with stylish & trendy (but not over-the-top) outfits and separates for boys. Many of her designs are infused with So-Cal surfer/skater sensibility and beach-inspired colors, but even a NYC boy like my Baby S. can pull the look off. Lots of the pieces are mix-and-match, and all wash and wear very well (I can attest to this). Georgie World promises that its design will “keep tots looking like the adorable and roguish creatures they are,” and I agree! Here are some of my current faves at Georgie World:
Sk8 Monster T-shirt ($23, size 2T-6) Baby S. has been wearing this tee often in the newly warm weather!
Palm Shorts ($37, size 2T-7). Preppy with a twist!
Lil Ripper Board Shorts ($31, size 2T-8). Coolest swimwear I’ve seen for boys this season.
Jason Shirt in Green ($31, size 12mos-6). I love the cut of this shirt.
Visit Georgie World to outfit your little guy for the summer (there’s several items on sale right now, too!)