In another example of marketing to ‘tweens and teens, Boden has introduced Johnnie b, their new line of clothing and accessories for kids who are, I guess, too old for Mini Boden. I have to say I’m not so crazy about it. The clothing looks like a flimsy halfway point between the kids and adult lines, but without most of Boden’s fun signature appliques and accents. A lot of the designs look like things I’ve seen before at Gap or Old Navy. Another problem is sizing. The girls’ sizes, for example, are listed as XS-L, but aren’t given corresponding numbers (I’m guessing it’s approximately sizes 7-14). Even though my daughter now wears a 7, I think she is just as happy (me, too) to stick with Mini Boden. Visit Johnnie b, browse around, and tell me in the comments what you think.
At left: Floaty Cami Tee by Johnnie b., girls’ sizes XS-L, $36.