Toys"R"Us Heroes for Autism


As you may know, April is National Autism Awareness Month, and I want to commend companies that are doing their part not only to raise money, but also to increase awareness of what life is like for children with autism–and their families. I have always been impressed by Toys”R”Us’s commitment to children with special needs. This month, the company is teaming with Autism Speaks to educate consumers about autism spectrum disorders and to raise money to help “solve the autism puzzle.” At Toys”R”Us’s website and in-stores (also at all Babies”R”Us locations), you can make a quick and easy donation (as little as $1, $5, or $10) to benefit Autism Speaks. So far they have raised over $1.5 million. Toys”R”Us has also featured 10 Toys recommended for children with autism on its website and, most importantly (in my opinion), created a moving Meet the Heroes slideshow which puts real children’s names and faces on this disorder. If you don’t already personally know children with autism (and you probably do, whether or not you know it, because the statistics are now in 1 in 110 children, and 1 in 70 boys), this will tell you about some of the achievements–however small–that they celebrate each and every day with the help of their families and teachers. Please watch it.

Kudos to Toys”R”Us for its efforts on behalf of children with autism, and all children with special needs. We appreciate it!

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