Maybe you’ve heard by now that Lego has recently introduced LEGO Friends: LEGO for girls. It’s a very pink, very “girly” line of LEGO products and playsets designed to encourage young ladies to play with Legos by appealing to their interest in fashionably dressed figurines and, yes, PINK. I think you already know how I feel about this. Actually, this disturbs me even more because it’s not just taking a previously-unisex-colored item and making it pink, but it’s implying that unless the Lego playsets are also designed to be all about fashion and socializing and, you know, girl stuff, then girls just won’t want to play with Legos otherwise. Period. Clearly, generations of Lego-loving girls disputes this–and I think there is a danger here that by “feminizing” toys like these, we divide the genders even more sharply. I mean, what next? Pink Lincoln Logs so little girls can build toy beauty salons instead of forts? Ugh. Tell me what you think and leave a comment below.
p.s. My 8-year-old daughter, watching as I type this, just chimed in, “Oh! I saw that on a commercial!” Ugh.
Bottom photo courtesy HLNTV.