Duane Reade’s Challenge to Stop Diabetes

Last week, I put my master’s degree in public health(did you know I had one?) to good use. First there was the CDC news about the rise in autism to 1 in 88 children in the United States (which encouraged me to write this post). Then there was the 24th Annual American Diabetes Association Alert Day, a one-day, “wake-up call” asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes. In my role as a VIP Blogger (a brand ambassador) for NYC drugstore chain Duane Reade, I am pleased to tell you about a special Duane Reade initiative in Fall 2012 in which it will engage in friendly competition with Walgreen’s to see who can raise the most money for diabetes research through pin-up sales over a four-week period. All money will go directly to support the activities of the American Diabetes Association of Greater New York City area.

As a public health grad student in NYC ten years ago, I can tell you that the rapidly climbing rate of adult-onset diabetes was alarming even back in 2002. And it has only gotten worse. Diabetes affects over 1.2 million people in the New York mero area alone. Experts predict that left unchecked, diabetes will affect 1 in 3 American adults by the year 2050. Duane Reade is proud of its ongoing participation in ADA’s Stop Diabetes campaign; in the past it has raised over $200,000 in one season for this cause, and has done outreach programming including the Feria de Salud health festival in the South Bronx.

I’ll tell you more about the Duane Reade campaign to raise money for the ADA as it approaches this Fall. In the meantime, for more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

Disclosure: I am a brand ambassador for Duane Reade; however, I was not compensated for this post and all opinions expressed are entirely my own.

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