Flashback Friday: Shop Report–Lester’s in NYC

Editor’s Note: This was first published in March 2012.

I live right down the street from one of NYC’s best-known “mom-and-pop” clothing stores–Lester’s. Actually, Lester’s–which was founded in Brooklyn in 1948–is anything but your grandma’s old store. On the contrary, over the years it has developed a reputation as the place to buy the hippest clothing & accessories for babies, kids, and moms. It carries top brands like Uggs, J. Brand, True Religion, and Splendid.

NYC moms in-the-know shop at Lester’s from baby’s first layette to preschool clothing and all the way through the teen years (even including summer camp clothing and gear):

Last week, I was invited along with some other bloggers to celebrate the launch of Lesters.com. Due to demand from customers everywhere from Floria to California, the store now has an online site where the selection mirrors in-store inventory quite nicely (plus it’s updated daily with new arrivals). So even though I took photos in-store, you can buy any of these items online too at the new Lesters.com. Note: I am mainly focusing on women’s apparel and footwear here since I had to leave the tour early. Actually, I appreciated the chance to see the “grown-up” areas of the store since like most moms I spend most of my time (and money) on the little ones instead. Here are some goodies for you, moms:

BCBG Alyona dress ($296). Strapless, body-skimming, and colorblock–makes for a great mom’s night out.

Colored jeans ($88 and up, various designers). This remains the hottest trend for Spring, according to Lester’s buyers.

Bahama Sequined Boat Shoes ($75) by Sperry Topsiders. Glittered boat shoes are another top trend for Spring/Summer.

Chuck Taylor sneakers (assorted colors). Lester’s will monogram these for you- love this idea.

Canvas Tote Bags by Thursday/Friday ($35-$65). I flipped for these fun tromp l’oeil bags featuring the likenesses of high-end handbags.

Pop Phones by Native Union ($34). I’ve got one of these for myself (in pink) and it makes talking on my cell phone safer (and cuter, too).

I can’t find it online yet, but this shimmery silver “I’m leaving for the weekend” overnight bag is perfect for summer getaways.

Want to see more? Visit the new Lesters.com and enjoy automatic free shipping on all orders over $75.

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